Why David Halberstam's "The Reckoning" Should Be Mandatory Business School Reading - Associated Content

I am a car guy. Have been all my life. I have been to numerous races at Road America, Road Atlanta, Daytona, Sebring, Talladega, Gainesville Dragway, Indianapolis Raceway Park plus assorted regional and local tracks. I have owned vehicles (lower end models I would say) and worked on that were built in Japan, Britain, Germany, and the U.S. My life has pretty much evolved around something that moves on wheels. And if I could I would have a big garage with a whole bunch of cars in it. In the early 90's though I ran across "The Reckoning" by David Halberstam, read it and realized I never really was a great fan of American Iron. Well, I should say that the '69 Chevrolet Z28 was as close to an exotic as you can get but the everyday cars where junk. The Pinto, Gremlin, Luv (pick up), Vega, Taurus SHO, the Super Birds (Charger) where all a figment of the Accounting departments imagination. Yes they sold but where are they or their progeny now. Look at Toyota, Honda and Nissan. How do U.S. car companies stand up to these guys. What about BMW. Every successful business owner or high level exec has one or wants one. And try to compare the Corvette in any of it iterations and put it next to the most successful sports car in the world...Porsche 911.
Period.




Why David Halberstam's "The Reckoning" Should Be Mandatory Business School Reading - Associated Content